Asana

What is Asana?

Asana is a project management and collaborative work orchestration platform, founded in 2008 by Dustin Moskovitz (co-founder of Facebook) and Justin Rosenstein. The tool enables planning, organizing, tracking, and managing teamwork — from daily tasks to strategic initiatives.

Asana relies on its proprietary "Work Graph" to map relationships between objectives, projects, tasks, and collaborators. In 2026, the platform is betting heavily on AI with Asana Intelligence and AI Studio, transforming the tool into an AI-augmented work orchestration platform.

Key Features

Multiple Project Views

List, Board (Kanban), Timeline (Gantt), and Calendar. Each view is interchangeable to adapt to your team's working style. The Timeline is particularly mature for managing task dependencies.

Automation and Workflow Builder

Create automation rules to eliminate repetitive tasks: automatic assignment, task movement, conditional notifications. Up to 250 rules/month on Starter, unlimited on Advanced.

Goals and Portfolios

Track business objectives (OKRs) with task-to-objective alignment. Portfolios group multiple projects for centralized real-time progress tracking. Available from the Advanced plan onwards.

Asana Intelligence (AI)

AI Teammates: autonomous agents that assign tasks, reprioritize workloads, and summarize dependencies. AI Studio: low-code environment for creating custom AI agents. The most advanced AI on the project management market.

Forms and Request Management

Customizable forms to standardize incoming requests and automatically convert them into tasks with the correct fields, assignments, and projects.

Dashboards and Reports

Customizable dashboards with charts, progress bars, and real-time multi-source visualization. Advanced reports on the Advanced plan for data-driven tracking.

Integrations

Asana offers over 200 integrations:

• Communication: Slack, Microsoft Teams, Google Chat
• Storage: Google Drive, Dropbox, OneDrive, Box
• Email: Gmail, Outlook / Office 365
• Development: GitHub, Bitbucket, Phabricator
• CRM: Salesforce, HubSpot, Pipedrive
• Design: Figma, Adobe Creative Cloud, InVision
• Time tracking: Harvest, Clockify, Everhour, Toggl
• Automation: Zapier, Make, Power Automate
• BI: Tableau, Power BI

Pricing

Prices listed for annual billing. 30-day free trial available on Starter and Advanced:

• Personal (free) — $0: up to 2 users, unlimited tasks and projects, 3 views (list, board, calendar)
• Starter — $11/user/month: Timeline, Workflow Builder, 250 automations/month, forms, milestones, custom fields, dashboards, basic AI
• Advanced — $25/user/month: everything in Starter + Goals, unlimited Portfolios, workload management, approvals, advanced automation, custom reports
• Enterprise — custom pricing: everything in Advanced + SAML/SSO, SCIM, AI Studio, advanced admin controls, priority support
• Enterprise+ — custom pricing: HIPAA compliance, DLP, granular security controls

Strengths

• Intuitive and ergonomic interface with quick adoption even for non-technical users
• 4 flexible project views (list, kanban, timeline, calendar) to adapt to each team
• Powerful automation with Workflow Builder to eliminate repetitive work
• Goals and Portfolios to align daily tasks with strategic objectives — rare at this level
• 200+ native integrations covering all professional tools
• Advanced AI with AI Teammates and AI Studio — at the forefront of AI-augmented project management
• Strong mobile apps with near-feature parity with desktop
• Enterprise security: 256-bit encryption, MFA, SAML, SOC 2, HIPAA (Enterprise+)

Weaknesses

• Single assignee per task: impossible to assign to multiple people, workarounds required
• Learning curve for advanced features (complex automation, Portfolios, Goals)
• No built-in time tracking: requires Harvest, Toggl, or other via integration
• High cost at scale: Advanced plan at $25/user/month adds up for large teams
• Disappointing customer support outside Enterprise: forums and documentation primarily, slow response times
• Notifications can be overwhelming on large projects — careful configuration needed

Our Verdict

Asana is a cornerstone of collaborative project management, particularly well-suited for cross-functional teams (marketing, operations, product) that need to structure work at both operational and strategic levels. Goals, Portfolios, and AI position Asana as a comprehensive tool for orchestrating complex projects.

Per-user pricing can escalate for large teams, and the lack of multiple assignee support remains frustrating. For purely technical teams, Linear or Jira will be more suitable. For cross-functional teams of 5 to 200 people, Asana is an excellent choice.

Average rating: 4.3/5 — based on G2 reviews (4.4/5) and Capterra (4.5/5).

Frequently Asked Questions

Is Asana suitable for small teams?

The free Personal plan works for 1-2 people with unlimited tasks. For teams of 3+, Starter at $11/user/month is required. The 30-day free trial lets you test advanced features.

Asana or Monday.com?

Monday.com is more visual and accessible to non-technical users. Asana is more structured with superior strategic features (Goals, Portfolios). Monday is better for teams just starting project management, Asana for those needing depth.

Can Asana manage OKRs?

Yes, the Goals feature (Advanced plan) allows you to define measurable objectives, link them to projects, and track progress. It's a credible alternative to dedicated OKR tools for teams already using Asana.