Make

What is Make?

Make (formerly Integromat) is a visual no-code automation platform that allows you to connect applications and automate business processes without writing code. Its visual scenario editor with diagram-based interface stands out for its ability to create multi-branch automations with advanced conditional logic — which clearly differentiates it from Zapier.

The platform offers over 2,000 pre-built integrations and more than 30,000 available actions. With the addition of 400+ AI integrations (OpenAI, Anthropic, Hugging Face), Make positions itself as the go-to tool for complex automations in marketing, growth, and ops.

Key Features

Visual Scenario Editor

A drag-and-drop interface where workflows are built as visual diagrams. Each application is a module connected to others, with support for parallel branches, routers, and conditional filters. Complex workflows remain readable thanks to the graphical representation.

Advanced Conditional Logic

Routers to create multiple paths, filters to condition execution, iterators and aggregators to process data collections. This ability to handle multi-branch workflows is nearly impossible to replicate easily on Zapier.

AI Agents and AI Integrations

Over 400 pre-built AI integrations (OpenAI, Anthropic, Hugging Face). Build agentic workflows with intelligent decision-making, support for multimodal inputs (documents, images, audio), and a reasoning panel showing agent logic.

Integrated Data Stores

Persistent data storage directly within Make, without an external application. JSON parsing, reusable data structures, and built-in pagination. Ideal for workflows requiring state between executions.

Error Handling and Reliability

Built-in error handlers, automatic retry mechanisms, and webhook queues. Execution priority on higher-tier plans. Detailed credit consumption tracking per scenario.

Custom HTTP/API Modules

Connect to any REST API with authentication, custom headers, and JSON payloads. Webhooks with automatic configuration. Enables integration with applications not yet in the catalog.

Integrations

Make has a massive catalog:

• CRM: Salesforce, HubSpot, Pipedrive
• Communication: Slack, WhatsApp, Telegram, Gmail, Microsoft Teams
• Productivity: Notion, Airtable, Google Sheets, Monday.com, Trello
• E-commerce: Shopify, WooCommerce, Stripe
• Marketing: Mailchimp, ActiveCampaign, Meta (Facebook/Instagram)
• AI: OpenAI (GPT), Anthropic (Claude), Hugging Face, DeepSeek
• Dev: GitHub, GitLab, Jira
• Total: 2,000+ pre-built apps, 30,000+ actions, HTTP module for any REST API

Pricing

Make operates on a credit system. Each action in a scenario consumes credits. Annual billing:

• Free — $0: 1,000 credits/month, 2 active scenarios, execution every 15 min
• Core — $9/month: 10,000 credits/month, unlimited scenarios, execution every 5 min, API access
• Pro — $16/month: 10,000 credits/month, execution priority, full-text search, custom variables
• Teams — $29/month: 10,000 credits/month, team roles, scenario templates, collaborative management
• Enterprise — Custom pricing: custom credits, 24/7 support, SSO, custom AI connections

A typical scenario consumes 3 to 8 credits per execution. Additional credits are purchasable on all plans. At high volume (500,000 credits/month), costs can reach ~$310/month.

Strengths

• Unmatched visual editor: complex workflows remain readable thanks to diagram representation
• Superior conditional logic over Zapier: routers, parallel branches, and filters for multi-path automations
• Favorable pricing for small volumes: free plan and Core at $9/month, much cheaper than Zapier
• Massive catalog of 2,000+ apps and 30,000+ actions covering all needs
• HTTP module to connect to any REST API, making Make virtually unlimited
• Native error handling with error handlers and automatic retry
• 400+ pre-built AI integrations with GPT, Claude, and Hugging Face support
• Integrated Data Stores eliminating the need for external databases

Weaknesses

• Steep learning curve: 2-3 hours to feel comfortable, versus 30 minutes for Zapier
• Confusing credit system: variable counting by action makes cost prediction difficult
• Costs escalate at scale: consumption-based pricing increases linearly with volume
• Perfectible customer support: long response times on non-Enterprise plans
• Performance degradation on large workflows with many modules
• Interface and documentation primarily in English

Our Take

Make is the most powerful no-code automation platform for users who outgrow Zapier's limits. Its visual editor and advanced conditional logic make it the go-to tool for complex automations. Massive AI integration and Data Stores position it as a complete, modern tool.

This power comes with a steeper learning curve and a credit model that can become expensive. Make is ideal for tech-savvy SMBs, digital agencies, and growth hackers. Absolute automation beginners are better served by Zapier to start.

Average rating: 4.5/5 — based on G2 reviews (4.7/5), Capterra (4.8/5), and independent comparisons.

Frequently Asked Questions

Is Make free?

Yes, the Free plan offers 1,000 credits/month and 2 active scenarios. Sufficient for testing and automating a few simple tasks. The Core plan at $9/month unlocks unlimited scenarios and 10,000 credits.

What's the difference between Make and Zapier?

Make stands out with its diagram-based visual editor (vs. Zapier's linear interface), advanced conditional logic with routers and parallel branches, and lower pricing for small volumes. Zapier is easier to learn, has a slightly larger catalog, and better support.

How do Make credits work?

Each action (trigger, action, search, transformation) consumes credits. A typical 3-4 step scenario consumes 3 to 8 credits per execution. The Free plan offers 1,000 credits/month, paid plans 10,000, with the option to purchase more.